Case histories
Tradition and innovation in the name of quality: Fileni
The Fileni Group has been on the market since 1970 and is the third biggest poultry producer in Italy and number one, in Italy and across Europe, for organic poultry meat. Under the brands Fileni, Club dei Galli, Magic, Almaverde Bio and Sempre Domenica, thanks to a widespread presence in the Large-Scale Distribution, Large-Scale Food Distribution, Normal Trade and Ho.re.ca channels, and thanks to a series of partnerships with major industrial players, Fileni has now reached a turnover of about 300 million €uros (2011).
The Fileni Group has been on the market since 1970 and is the third biggest poultry producer in Italy and number one, in Italy and across Europe, for organic poultry meat. Under the brands Fileni, Club dei Galli, Magic, Almaverde Bio and Sempre Domenica, thanks to a widespread presence in the Large-Scale Distribution, Large-Scale Food Distribution, Normal Trade and Ho.re.ca channels, and thanks to a series of partnerships with major industrial players, Fileni has now reached a turnover of about 300 million €uros (2011).
In the brand-new, ultra-modern plant in Cingoli, nestled among the rolling hills of the Marche region, the Fileni Group developed its Agrifood System, which enables the brand to control the entire production process, from farming to distribution, achieving a number of records over the years: from the construction of the first factory dedicated to ready-meals (1989) to the launch of its organic product line (2001), to the development of its ‘no fry' cooking system (2008) designed to obtain tasty and crispy breaded products while avoiding the use of a fryer.
"The success of the company - explains its founder Giovanni Fileni - lies in our strategic decision to combine tradition with innovation, in the name of quality, aligning our business model and our product range with the latest new consumer trends. Thanks to this method, the company has grown over the years and now boasts a generous two production plants, one in Cingoli in the Italian province of Macerata, and the other in Castelplanio, in the province of Ancona.”
The ability to anticipate consumer needs has resulted in the foresight of investing in research and in the development of innovative solutions. With doing this, Fileni has deemed Pieralisi to be the ideal partner, as regards the technological innovation applied to production processes and the best solution in the food industry.
“By using Pieralisi machinery - Giovanni Fileni states with great satisfaction - we have succeeded in improving the quality of our products, in optimising investment costs while minimising energy consumption levels. We purchased two FP600 2RS decanter centrifuges, one FP600 decanter centrifuge for the disposal of process and processing sludge and one FP510 centrifugal extractor (the version prior to the current Baby2) which allows us to recover waste from our products, (Rendering) from which we obtain other sources of business, including products for the pet-food industry, for instance.”
Over the next five years, Fileni is to become the leading white meat brand in the wellness and haute-cuisine segment.
“The key to our success - concludes Giovanni Fileni - lies in the impeccable choice we made: to provide the market with genuine, quality products, to become the benchmark for ready-meals. Fileni was one of the first Italian companies in the industry to obtain product and supply chain traceability certification. Because our goal is to create value and increase trade, through a significant focus on health and enjoying food.”
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